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How Selling Countertops Can Increase Your Contractor Sales

How Selling Countertops Can Increase Your Contractor Sales

Countertops are a long-term kitchen investment and homeowners are always looking for expert contractors to help them select and install them. Here are some of the benefits that selling countertops can provide to your contractor business.

The Benefits of Selling Countertops

  • Profitability

    Countertops are highly profitable. Most countertops cost between $2,500 and $3,500 to install. This means contractors can see a profit of anywhere from $80–$120 per square foot. However, the profits don’t just end with installation.

    Since countertops are such a crucial part of the kitchen, it’s necessary to keep them well-maintained. Therefore, in addition to selling countertops, contractors can also make a significant profit from countertop maintenance and repair.

  • Increased Client Relationships

    Countertops are a lasting investment for homeowners; however, they may show signs of wear over time due to frequent use. This means selling countertops can provide long-term business for your contractor business. For instance, if you install countertops for a homeowner, they’ll likely keep in contact with you for any repairs or replacements.

    Not only does selling countertops increase your sales as a contractor, but it improves client relationships by building rapport over time. Instead of outsourcing for repairs, they’ll come straight to you. Quality customer service and a long-lasting relationship also make it more likely that former clients will recommend your services to others.

  • Diversifies Your Business

    Selling countertops and their installation requires high levels of skill which you can provide. Most clients are looking for contractors who can perform more than one type of service. If you already specialize in another asset, such as cabinets or flooring, selling countertops can only increase your full-service marketability.

With hundreds of contractors available, selling countertops gives you a competitive advantage and makes you a more desirable contractor in an otherwise crowded marketplace.

All Your Countertop Needs in One Place

The best way to increase your contractor business and sales is by working with a source that provides high-quality products at a low price. The smart contractor’s best-kept secret, Contractor Source has it all when it comes to top-of-the-line countertops in a variety of materials.

At Contractor Source, we specialize in serving general contractors and custom home builders with faster and less expensive ways to finish their projects. From high-quality custom countertops and cabinets to flooring straight from the source, our streamlined product selection makes your job easier. As a contractor, you can even measure and cut your countertops with us to ensure a perfect fit every time.

To get started, visit our Orlando showroom or call us today at 407-770-2222.